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The attorneys at Jones & Cannon respectfully suggest prospective clients, in the selection of counsel, to consider three main factors when evaluating prospective firms. These are, in no particular order, (1) the respective firm’s professional reputation for providing quality legal services, (2) the firm’s commitment to its clientele and the general public, and (3) each particular firm’s experience in the unique business affairs of the client.

Concerning any particular firm’s reputation for professional integrity and quality service, several probing questions are especially appropriate. What type of law does the firm practice? Does it try to be all things to all clients? Are the firm’s clients stable and respected businesses? What is the length of the firm’s client relationships? Is the firm committed to a team concept, or is it a loose confederation of individual attorneys? Is the firm more interested in making money or developing long-lasting relationships? Are other firms envious of that particular firm’s clientele? Is the firm’s reputation respected by other professionals?

Similarly, when evaluating a firm’s commitment to its clientele and its community, several questions come to mind. Does the firm have a reputation as tough negotiators? Can it back up tough negotiations with proven litigation ability? Has the firm made its mark in an transactional practice, in litigation, or both? Again, what are the durations of its client relationships? Where is the firm’s headquarters? Does the firm rent or own an office facility? Do the firm’s members have demonstrated commitments to improving its service area’s quality of life? Does the firm have any pending grievance matters? Are the members of the firm well-rounded individuals?

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